COMPANY HISTORY


Wagg’s Imperial Laundry was founded by Newton Kirby Wagg in Midland Ontario on January 1st 1902.

In the early years the company relied on horse and buggy to collect and carry everything from tablecloths and bedding to clothes and curtains to its facility for cleaning and pressing. Many of the merchant ships and passenger vessels that docked in Midland also relied on Wagg’s for their laundry needs.

Dry cleaning was added as a new service during the Depression in the 30’s. Despite the hard economic times, Newton Wagg and his son Murray expanded the company’s operations across the region, opening new plants in Barrie, Orillia and Gravenhurst during the 40’ and 50’s.

Murray Wagg, 2nd generation, continued to lead the company’s fortunes into the 1960’s when the advent of Laundromats and modern household appliances were transforming the traditional laundry market. Wagg’s opened the first Laundromat in Canada, which was in Barrie, Ontario.

Murray’s son Bill Wagg, 3rd generation, made his own mark when he took over the family business in the 1960’s with the introduction of linen rental and mat rentals – services that Wagg’s continues to offer today. Washroom services such as soap supply were new at that time also.

Bill’s son Kirby Wagg, 4th generation, brought the company through the early 80's to late 2000's with advanced products and services. Now the company is poised for a second century of quality service to clients across Central Ontario.

Kirby's son Billy Wagg, 5th generation, has now taken the company to new levels from the late 2000's to present. Expanding across Ontario and adding numerous routes that are branching into a much larger territory that continues to compete against American multi-national companies. 

Now headquartered in a modern facility in Orillia’s Progress Park, Wagg’s LTD. continues to deliver customer service and satisfaction at the highest of levels. Wagg's is one of the very few Canadian and family owned companies in the industry to date. 


 

OUR PEOPLE


Wagg’s CEO, W. Kirby Wagg, has over 40 years experience in the Textile Rental industry. Currently working along with the 5th generation, the company is poised to continue our high levels of customer service stronger than ever.

Billy Wagg, is our President, he has over 12 years experience in the Textile industry. He is responsible for Business Development, Sales Management, Strategic Planning, Plant Production and Customer Relations. Our Customer Service Reps (CSR’s) report to Billy and along with their dedication, our customers receive the best service in the industry. Striving to always be #1, the ambition and hard work ethic shows motivation in the entrepreneur.

Christine Wagg-Marwick, is our VP of Marketing and is responsible for setting up new accounts, maintaining our website, and all advertising and marketing issues. Raising a young family keeps her very busy but she is always available to our customers to provide great service.

Bonnie Kilby is our Customer Service Coordinator who is responsible for invoicing and customer queries; she is the first person our customers talk to. Along with our CSR’s, she makes sure all deliveries are on schedule and are right the first time.

The best CSR’s in the industry that provide our customers with top-notch service are Kirk Newhall, Glen Cook, Scott McDonnell, Todd Brown, Dan Grant, Sean Logan, Jason Roker, Wil Cole-Fitzpatrick, Jordan Malnick, Mike Ball, Dave Best, Kirt Clinton, Vince Fabiano, Brad Prince and Zach Prince.

Wagg’s has been in business over 117 years and our team carries on the tradition of great service that we have been known for. Each one of us is dedicated to providing our customers with an outstanding experience.


 

MISSION & VISION


We carry on the Mission that our founder Newton Kirby Wagg started in 1902 and that is to be the best textile rental laundry company in terms of service, products and people; Quality products delivered by great people with fair prices.

Our Vision is to keep expanding our customer base, services and products in our area while maintaining a steady profit for our owners and employees. This will solidify Wagg’s so it can continue in business for another 100 years. The fifth generation is now operating the company and our vision is to see the next generations carry on the tradition.